Privacy Policy

Sightseeing Edinburgh (operated by Sightseeing Company) (“Sightseeing Edinburgh”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our platform.

1. Who We Are

Company Name: Sightseeing Company (trading as Sightseeing Edinburgh)
Company Registration Number: [Incoming]
Registered Office: [Incoming]
Jurisdiction: England and Wales

Sightseeing Edinburgh acts as an online travel agent (OTA). We resell tours and experiences operated by third-party suppliers (“Suppliers”). In such cases, Sightseeing Edinburgh acts as an agent on behalf of the Supplier. The contract for the provision of the travel service is between you and the Supplier.

2. Information We Collect

We may collect and process the following types of information:

Information you provide directly:
When you contact us via email, forms, or other communication methods (e.g. name, email address, phone number, booking details).

Booking information:
If you book directly through Sightseeing Edinburgh, we may collect necessary details to process your booking (e.g. names of travellers, payment confirmation, preferences).

Automatically collected information:
Technical data such as IP address, browser type, operating system, and device information.

Cookies and tracking technologies:
Used to improve functionality, track affiliate referrals, and analyse site traffic (see Section 8).

3. How We Use Your Information

We use your information to:

• Process and manage bookings made through Sightseeing Edinburgh.
• Pass booking details to relevant Suppliers where required.
• Provide customer support and respond to enquiries.
• Improve our platform and monitor usage.
• Track affiliate sales and referrals where you are redirected to a Supplier or OTA.
• Comply with legal and regulatory obligations.

4. Sharing Your Information

We may share your personal data in the following circumstances:

With Suppliers and OTAs:
To fulfil your booking where necessary.

With Payment Providers:
For secure payment processing (we do not store card details).

With Service Providers:
Who support our operations (e.g. IT hosting, analytics).

Where Required by Law:
If disclosure is necessary to comply with a legal obligation or protect our rights.

We do not sell your personal information to third parties.

Temporary Note on Affiliate Links:
Sightseeing Edinburgh currently includes third-party affiliate links to other OTAs or Supplier sites.
These links are temporary and will remain in place only until our booking integration is fully built/coded, allowing us to host a wider range of products directly on our website.

5. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

• Contractual necessity: To process bookings and provide customer support.
• Legitimate interests: To improve our services and track affiliate performance.
• Legal obligations: To comply with regulatory requirements.
• Consent: For marketing communications and non-essential cookies (where required).

6. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting obligations.
Booking-related data may be retained for up to 6 years in line with HMRC and consumer law requirements.

7. Your Rights (UK GDPR)

You have the right to:

• Access your personal data.
• Request correction of inaccurate data.
• Request erasure of your data (where legally possible).
• Object to or restrict processing in certain cases.
• Request transfer of your data to another service provider.
• Withdraw consent (for marketing or cookies).

To exercise your rights, please contact us at: info@sightseeingedinburgh.com
(You can change this email if needed.)

8. Cookies & Tracking

Sightseeing Edinburgh uses cookies and similar technologies to:

• Enable website functionality.
• Track affiliate referrals (e.g. when you are redirected to a Supplier or OTA).
• Analyse traffic and usage patterns.

You can manage or disable cookies in your browser settings. Some features may not work properly without cookies.

9. International Transfers

Some Suppliers, service providers, or affiliates may be located outside the UK/EEA. Where data is transferred internationally, we take reasonable steps to ensure your data remains protected in accordance with GDPR.

10. Security of Your Data

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

11. Children’s Data

Sightseeing Edinburgh does not knowingly collect or process data relating to individuals under the age of 18. If you believe we have collected such data, please contact us for deletion.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted with a revised “Last Updated” date. Continued use of Sightseeing Edinburgh indicates your acceptance of the updated policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Sightseeing Edinburgh (Sightseeing Company)
25 Jews Row, London, England, SW18 1TB
Email: info@sightseeingedinburgh.com

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